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THE REAL BUSINESS OF COACHING: THE LANDSCAPE OF WHAT I DO

As an experienced independent coach, is it increasingly hard to find words for what you do? Is it perhaps time to drop the word ‘coach’? asks Ginny Baillie What are you doing that’s no longer well described by ‘coaching’? And how would identifying that help you? I was avoiding calls from my friend Rachel – […]

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THE REAL BUSINESS OF COACHING: NON-TANGIBLE ASSETS

Development programmes are just as effective as face-to-face when delivered on a virtual platform. Follow these rules for a successful transition online Ginny Baillie What if I said you could be running a one-day virtual workshop from your office: eight hours online with 10 people all paying the same for your face-to-face expertise – and […]

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THE REAL BUSINESS OF COACHING: NICHE NICHING YOUR BUSINESS

With so many coaches in the market, how can you make sure clients pick you? Classifying your business may be the genius move you’ve been looking for By Ginny Baillie You are in a bookshop. You’ve got a bit of time, but you don’t know what you are looking for. You scan the shelves, and […]

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COACHING AT WORK ANNUAL CONFERENCE 2017: BUSINESSES MUST FIND A NICHE

Paying attention to quality relationship building, developing a niche and deciding to ‘bring your own stuff’ to your role as coach are key in building a successful coaching business, according to a panel on the ‘real business of coaching’. By Sarah Dale Coaching at Work columnist Ginny Baillie chaired a panel with fellow coaches Manjula […]

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