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THE REAL BUSINESS OF COACHING: NICHE NICHING YOUR BUSINESS

With so many coaches in the market, how can you make sure clients pick you? Classifying your business may be the genius move you’ve been looking for By Ginny Baillie You are in a bookshop. You’ve got a bit of time, but you don’t know what you are looking for. You scan the shelves, and […]

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COACHING AT WORK ANNUAL CONFERENCE 2017: BUSINESSES MUST FIND A NICHE

Paying attention to quality relationship building, developing a niche and deciding to ‘bring your own stuff’ to your role as coach are key in building a successful coaching business, according to a panel on the ‘real business of coaching’. By Sarah Dale Coaching at Work columnist Ginny Baillie chaired a panel with fellow coaches Manjula […]

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