BUSINESS BOOTCAMP: DEVELOPING RELATIONSHIPS

Focus, planning and patience are the keys to growing your coaching business, and being prepared to meet prospective clients face-to-face   In a previous article we discussed the benefit of being clear on the strategic focus of your coaching business/practice in terms of the intersection of your target client market with the range of service/product offerings. For our own business, we focused on the niche market sector of finance and professional services and on offering a relatively narrow range of services underpinned by leadership development for individuals and teams. This has allowed us to build our reputation over time in […]

BUSINESS BOOTCAMP: THE ELEPHANT IN THE ROOM

At some point in the coaching conversation you are going to have to talk fees. But before it gets awkward, remind yourself of the value you bring   How do you broach the question of fees with your prospect? Or what do you say when they ask what you charge? In the early days of building a coaching practice, talking about money can feel emotive and awkward, if not utterly daunting. But at the appropriate moment, as for any other profession, fees need to be discussed. The appropriate moment is most often when you start to feel or sense that […]