Bring substance – and new prospects – to your coaching business by demonstrating your expertise in a number of ways

By Thomas Chalmers and Russell Borland

  In the early days of building your coaching practice you may find that prospects are hesitant and sceptical of the nebulous nature of your services. There are, however, several ways to dispel their doubts by bringing substance to the intangible. Material that is evidenced consistently and thoughtfully positioned can go a long way. Substance...

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