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Body Talk

A recent survey found that nearly three-quarters of you are members of a professional coaching organisation. But for those of you who aren’t, confusion still reigns. Liz Hall brings clarity with an in-depth look at what’s on offer.

Professional bodies aren’t everyone’s cup of tea but as coaching buyers begin to ask more questions about accreditation, standards and ethics, more coaches are signing up. And they are discovering the real benefits to be had.

A recent cartoon by our resident humorist Kipper struck a nerve with many of you, highlighting the confusion that still reigns over who does what. How do you decide what body to join? Which are relevant to you? What do they offer?

Some 74 per cent of respondents to Meyler Campbell’s survey of coaches (see news, page 12) are members of a professional coaching body, up on last year’s 65 per cent. There was no clear leader last year either, but in 2009 the Association for Coaching (AC) pulled ahead by a long shot (59 per cent), followed by the International Coach Federation (ICF; 29 per cent), as shown in Table 1.

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News:Executive coaching spreads its net wide

US-based Sherpa’s latest annual survey reveals the value and credibility of coaching is at an all-time high, spreading across the globe and creating corporate cultures

This is the year that high-definition video made its mark on coaching, while the number of practitioners using face-to-face coaching fell for the first time in eight years, according to a global survey.
Webcam, a technology that was hardly mentioned even five years ago, is now an important component of service delivery, with 15 per cent of practitioners using it to coach, according to Sherpa’s eighth annual survey – Executive Coaching at the Summit (www.sherpacoaching.com).
The use of video-conferencing is also rising dramatically. External coaches use it more often than internals, by a 22 per cent to 20 per cent margin. And as live, high-quality video starts to become widely available, it will overtake other delivery methods, predicts the report.
Some 92 per cent of internal coaches see face-to-face coaching as the most effective method of delivery, compared to 76 per cent of externals.
The report has thrown up other differences between how external and internal coaches operate, too. Internal coaches meet their clients more often and have more face-to-face meetings – more than half of internals’ coaching is in person, compared to just 40 per cent of externals’ services, the survey notes.
Internal coaches are twice as likely to have weekly meetings, and strongly favour shorter engagements (90 days or less.) Some 27 per cent of externals believe a coaching engagement should last six months or longer, while only 7 per cent of internal coaches opt for engagements that long.

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The Skeptic: Innovation or scam?

The skeptic is a new column by David Clutterbuck, which looks at the “legitimacy” of non-mainstream coaching approaches. This issue we take the example of Emotional Freedom Technique (EFT), and ask, must evidence-based coaching approaches always be our measure of efficacy? I recently initiated a furious debate on the web about a coaching technique called EFT, by asking whether there was any evidence to support its remarkable claims. The furore – from both detractors and supporters, with ‘let’s keep an open mind’ in the middle – made me reflect on what is and isn’t ‘legitimate’ in the world of coaching […]

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The S factor

Spirituality has the potential to connect us all, to let us know what it means to be human, but how can we unbundle it from religious traditions? Katherine Long presents the Refraction model, and the dynamic dance at its core that could give us all a glimpse of an elusive Oneness In spite of an increased openness generally, the words ‘spiritual’ and ‘spirituality’ still carry baggage for many of us. One of the first issues that emerge when I have a dialogue with coaches is the relationship between spirituality and religion. The challenge (or opportunity) here, is how we find […]

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Research: radical coaching vs groupthink?

Collusion to preserve corporate ideology contributed to the credit crisis. Could critical coaching prevent such thinking, asks Dr Angélique du Toit, of the Coaching and Mentoring Unit at Sheffield Hallam University The notion of ‘groupthink’ is not new – we were first introduced to the concept by Janis (1972;1982). One of the major symptoms of groupthink is collusion and the lengths to which individuals and groups will go in order to protect the ideology of the group – in its extremes, leading to fundamentalism (Sim, 2004). The pervasiveness of groupthink in the corporate world is symbolised most strikingly by the […]

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Funny Peculiar: Abraham Lincoln

Hello, I am Roach the Coach and I am your guide through the Coaching Chronicles. There are 4,500 species of us cockroaches so we are well placed, across the globe, and across time, to tell you about coaching… Abraham Lincoln was the 16th President of the United States, but a less well-known fact is that he was also the 16th President of the US Coaching Union (USCU). In 1861, Lincoln took on the poisoned chalice of President of the USCU. This job was a particularly toxic role as the group had split geographically on a fundamental issue – the definition […]

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Welcome to the December 2012 issue of the newsletter

Welcome to the December 2012 issue of the newsletter As we come to the end of 2012, the creation of the Global Coaching & Mentoring Alliance (GCMA) is emerging as Coaching at Work readers´ top choice for achievement of the year, according to our annual survey. We´re still gathering responses to the survey, which includes questions on your predictions for next year. Please take part here. Coaches have broadly welcomed the move to form the alliance by three of leading professional bodies, although there are some concerns in some quarters. We explore this latest development in a news analysis in […]

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Megginson’s reflections

Danes and deep theory, videos and Foucault, and other things: reflections from the EMCC conference

What is the optimum size of a coaching cultured company? This was one of the questions that emerged for David Megginson, European Mentoring & Coaching Council (EMCC) ambassador and co-founder, at the EMCC´s annual conference last month.

He reflects on six themes from the conference: the learning philosophy of coaching scheme designs in organisations; transformational creation of coaching cultures; positive psychology; Danes and deep theory, videos and Foucault; the relationship between refreshment and goals, and “the quiet radical”, Nancy Kline. He shares his reflections below.

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Burditt Lectures: ‘inspired, moved, educated’

The second year of the Burditt Lectures saw entrants raise the bar even higher. Liz Hall reviews the top two winning entries at the awards ceremony in London This year’s Burditt Lectures Alumni Awards saw winner Brigid Russell’s essay turned into a book, while runner-up David Ramsey’s, which featured a speaking wardrobe, was enacted by professional actors for the benefit of delegates. It was the second year of the awards, held at the end of the Academy of Executive Coaching (AoEC)’s annual conference on 9 November 2012, and the quality of contributions was even higher, according to Peter Burditt, who […]

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TOOLBOX

Coaching at Work road-tests Points of You Fresh out of the box 1 The tool What is it? The Coaching Game, developed by Points of You, is a creative tool that can be used within coaching sessions to help clients see things from different perspectives. Launched in 2007 and sold worldwide, designers Efrat Shani and Yaron Golan describe it as a “workshop in a box”, one which helps clients think outside the box. It contains 65 high quality photographs, each depicting different topics. The set of cards is accompanied by a book, offering a selection of perspectives, insights, thoughts, questions […]

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