Collaboration across the profession to educate buyers and the public about what best practice looks like and to develop a joint code of ethics and complaints procedure are your preferred ways of encouraging good practice and reducing incompetent, poor and unethical practice, according to the Poor Practice 2010 Survey. The survey was carried out among Coaching at Work readers and members of the following professional bodies: the Association for Coaching (AC); the British Psychological Society’s Special Group in Coaching Psychology; the European Mentoring & Coaching Council (EMCC); the International...

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