BELIEVE ME

Are coaches today’s ‘snake oil’ merchants? Coaching continues to operate on limited evidence, but it’s time this changed, argue Andrew J T George and Jonathan Passmore   The middle of the 19th century many people made their fortunes on patent medicines, often called ‘snake oil’, that were marketed as a panacea for all ills. These had various formulations. One contained mineral oil, callow, turpentine, pepper and camphor, while some contained cocaine, amphetamine or opium, no doubt increasing repeat sales! They all had in common extravagant claims but no scientific evidence that they worked (Young, 1961; Anderson, 2000). So why did […]

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