How can we improve the effectiveness of the coach-client matching process? Sophie Bruas shares lessons from a programme in Africa

  Designing an effective coaching programme raises many questions about how best to match clients and coaches, such as how do you achieve best fit and what role does the coach’s qualification, gender and culture play in the coaching’s success? Our research into coach-client matching drew some fascinating conclusions – including surprising results on the impact of personality fit. We organised a coaching...