How can we improve the effectiveness of the coach-client matching process? Sophie Bruas shares lessons from a programme in Africa   Designing an effective coaching programme raises many questions about how best to match clients and coaches, such as how do you achieve best fit and what role does the coach’s qualification, gender and culture play in the coaching’s success? Our research into coach-client matching drew some fascinating conclusions – including surprising results on the impact of personality fit. We organised a coaching programme for 24 CEOs and C-Suite executives in the financial services sector in the wider East and […]

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