Team coaches must enquire in order to be practitioners of transformative enquiry, suggests Allard de Jong, Georgina Woudstra’s guest writer this issue   Please allow me to suggest another way of speaking about what we do as team coaches. Not because I’m naïve enough to think that I will change the way a billion dollar industry talks about itself, but simply because words matter: the words we use to describe our work will influence how we do that work. I’ve never felt comfortable with the terms ‘coach’ or ‘coaching’. I know, it’s irrational but I’ve simply never identified with them. […]

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