THE REAL BUSINESS OF COACHING – ASSOCIATE COACHES: THE MYTHS

With more than 80% of corporate coaching bought via referrals, shouldn’t all businesses be cultivating such a valuable relationship, asks Ginny Baillie Why on earth would I want to help another coach build their business?” This was one response when I started to research the value of associate business to coaches – from an experienced, openhearted coach. I was surprised to hear it – and that the myths around associate work are still strong. Yes, it’s true, associates do help coach clients build their businesses. But what are the coach clients doing for associates? The very same thing – it’s […]

Please login to continue reading this article

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply