OPINION: THE REAL BUSINESS OF COACHING

Never forget – this is work In this new column, Ginny Baillie helps coaches get as good at the business of coaching as they are at coaching itself. This issue: setting the scene   The corporate coaching market is worth £1.6 billion. It’s one of the fastest growing industries in the world. But it doesn’t feel like that when you’re earning under £47,000 a year (the approximate average executive coaching income), does it? Someone’s earning regular big bucks, but it might not be you. The problem is that the approach most coaches are taking to running a business hasn’t kept […]

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