How can coaches recognise unconscious bias in themselves and then help their clients do the same? Jenny Plaister-Ten and Carol Whitaker report We all have unconscious bias. The key is to recognise it. Unconscious bias triggers automatic judgements and assessments. Research from the KRW Institute (2009) suggests that 95 per cent of our decisions are made automatically – and we make around 1,000 decisions a day. Some are made and stuck to with dire consequences, such as the BP oil tanker disaster of 2010. Others are made with undesirable consequences, such as recruiting...

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