Viewpoint: accounting for taste

Camilla Arnold Are you a Marmite or a Martini coach? Classic TV advertising can help clients find their perfect match The power of a great advertisement is that it stays with you and becomes synonymous with the brand itself. There are two adverts – one old and one more recent – that seem particularly apt to me in the context of the current coaching market. In the 1980s, Martini had the advertising strapline, “Any time, any place, anywhere” – the drink that could be enjoyed by anyone in any situation. More recently, Marmite took a diametrically opposed position...

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