Do hours and minutes equate to effective coaching or should sessions be ‘lean and mean’, asks David Wagstaff, visiting research associate at Sheffield Hallam University’s Coaching and Mentoring Unit How much time do you need for an effective executive coaching session? The question came up for me after a visit to my GP. I knew I had a limited time with the doctor. Seven minutes later I was outside with two prescriptions. I wondered how the doctor would measure up against International Coach Federation (ICF) criteria¹, for example:

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