ICF survey reveals what clients really want

Coaching is not the first port of call for most clients – 87 per cent first try other methods to help them address issues, including seeking free advice, according to global research by the International Coach Federation (ICF). Forty two per cent confide in colleagues, 36 per cent in family, and 29 per cent seek advice from a mentor before seeking a coach. The main alternatives to coaching in the commercial arena are training (38 per cent), counselling (21 per cent) and consulting (16 per cent). Select few Fifty eight per cent of clients engage the first and only coach...

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