Coaching has become an integral part of the majority of businesses’ learning and development offering and they expect the use of coaching to grow during the next 12 months, according to a survey from global talent development platform, CoachHub.
Businesses see the potential of coaching to solve challenges such as addressing leadership development, diversity, equity and inclusion and supporting the delivery of organisational transformation, the CoachHub Global Survey: Business Trends in Coaching 2023 also finds.
The study gathered data from more than 600 respondents across 42 countries and 19 industries.
The vast majority of coach buyers predict an increased investment in coaching over the next 12 months, with increases of 1% to 10% (51%)
and more than 10% (38%).
Jonathan Passmore, senior vice president at CoachHub said: “The results of this study confirm that coaching has become an integral part of organisational training and development for the modern organisation. Growth looks set to continue into the mid-2020s, as coaching plays its part in helping organisations become more agile, navigate global economic change and support their employees.”
Organisations report being most interested in making changes in the areas of digital transformation, the shift to hybrid and flexible work and culture change. Coaching is a key strategy that many organisations are leveraging to execute against these priorities. The top strategies being used to support those business changes include reskilling and upskilling (47%), restructuring of the workforce (37%), increasing talent mobility/internal hiring (36%), and focusing on engagement and retention (35%).
The top areas where coaching will help drive transformation continue to trend around leadership development. Coaching buyers also see the potential for coaching as a tool for change around employee wellbeing (28%), women in leadership (24%) and inclusive leadership (22%).
In 2023 and beyond, buyers would like to see coaching help with CPD (46%), performance increases (45%), learning new skills (42%), shifting behaviours and mindsets (38%) and retaining talent (37%).
The majority of those receiving coaching are mid- to senior-level managers, indicating that the democratisation of coaching throughout an organisation could meet business changes as well as help fuel the shifts required for the future, says the study.
The top metrics used to measure coaching impact include client goal attainment, satisfaction with coach, learning new behaviours, self-efficacy and engagement.
- Read more: https://www.coachhub.com/app/uploads/2022/09/Coaching-Trends23-Report.pdf
- CoachHub’s Simon Isaacson will be one of the panellists on the digital coaching panel at the Coaching at Work annual conference on 17 November. You can sign up just for this panel or for the whole day: https://caw.nwsvirtualevents.com/
Other findings
- 90% of companies have been using coaching for more than two years
- 87% of companies have already offered some kind of coaching for their employees
- 34% Face-to-face coaching is still the most used method of delivering coaching (34%) but online or digital (video-enabled) has rapidly grown to 30% over the past three years
- 40% have used digital coaching options for more than three years and 50% started using digital coaching options around the spring of 2020
- 38% of those who offered coaching reported that fewer than 100 of their employees received coaching in the past year- most were mid- to senior-level management (38%), executive leadership (34%) or frontline leaders (32%). Regardless of industry, internal and external coaching offered together is the most widely used strategy (42%).