Only 19% of employees globally believe how they experience their employer matches up to its portrayed brand image, suggests research from PR consultancy Weber Shandwick. Those employers who are more aligned in terms of their image and the reality of working there are more likely to offer training and resources, and treat all employees fairly regardless of race, gender, age, sexual orientation or cultural differences, finds the report. In addition, such employers are more likely to have leaders who act in alignment with the organisation’s vision and values, and imbue trust in employees....

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