ICF GLOBAL STUDY SEES RISE IN COACHING AWARENESS

Awareness of professional coaching is growing worldwide, but many people believe coaching is not important at this point in their life or that they don’t need coaching, according to research from the ICF. Globally, 66% of respondents indicated that they were somewhat or very aware of the field of professional business and/or life coaching, with millennials the generation most likely to be aware of coaching, according to the 2017 ICF Global Consumer Awareness Study. In the UK, 49% and 27% of participants are somewhat or very aware of coaching, respectively. Globally, millennials are also the generation most likely to perceive […]

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