Creating an empathetic culture is good for business, suggests an index measuring empathy levels in large companies.
The 2016 Global Empathy Index, published in the Harvard Business Review in December, was created by The Empathy Business, and looks at a company’s ethics, leadership, internal culture, brand perception and public messaging via social media. It focuses on global companies, with an emphasis on the UK and US.
The Index demonstrates that empathy, which is about understanding our emotional impact on others and making change as a result, is more important to a successful business now than it has ever been, correlating to growth, productivity and earnings per employee.
The top five most empathetic companies were: Facebook, Alphabet (Google), LinkedIn, Netflix and Unilever.
The Index also listed the least empathetic companies.
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