HALLAM: HOW WELL DOES YOUR WEBSITE CONVEY YOUR VALUES?

BAREFOOT COACHING SPRING CONFERENCE, 26 APRIL 2016, COOMBE ABBEY HOTEL, WARWICKSHIRE, UK By Monika Lee Whether you love or hate the digital space, clients expect coaches to be visible and credible in it – and there are compelling reasons to build brands online: acquiring, engaging, converting and retaining new clients. So said Susan Hallam, managing director of a leading UK digital marketing agency, Hallam Internet, speaking at Barefoot Coaching’s Spring Conference in April. In an energetic and fast-paced session, Hallam urged coaches to “understand your values and make sure your digital brand portrays them consistently”. Hallam’s session was packed with […]

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