HOW TO… COACH FOR PERSONAL REPUTATION

By Rachel Griffiths

An organisation can stand or fall based on its reputation. It follows that the personal reputations of its employees are just as business-critical. But how can coaching strengthen an asset that is so intangible yet highly influential?

We all have a reputation, which we don’t own and can’t fake. It is a hugely valuable part of the balance sheet – worth 38 per cent of a business’ market value according to the latest UK Reputation Dividend Study (bit.ly/1EsDT9I).

Reputations affect businesses’ ability to attract investment; to recruit and retain talented people and also their likelihood of success in launching new products and services. Reputations are earned, not only through processes and systems, but also through the people associated with them…

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