Uncoachable? That’s so uncool!
International coach federation global conference, 3-6 October 2012, london
Coaching is seen as ‘cool’ by JOEY Restaurant Group’s employees – and as the average age of its staff is only 25 years old, cool is all.
Redefining coaching as cool, and gaining senior buy-in, were key in getting a coaching culture off the ground, said Marjorie Busse, lead coach/trainer at Essential Impact, which worked with JOEY to take its leadership development to the next level.
The 25 most senior leaders in the Canada-based organisation are accredited coaches.
“It’s almost uncool to be uncoachable,”...
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