International coach federation global conference, 3-6 October 2012, london Coaching is seen as ‘cool’ by JOEY Restaurant Group’s employees – and as the average age of its staff is only 25 years old, cool is all. Redefining coaching as cool, and gaining senior buy-in, were key in getting a coaching culture off the ground, said Marjorie Busse, lead coach/trainer at Essential Impact, which worked with JOEY to take its leadership development to the next level. The 25 most senior leaders in the Canada-based organisation are accredited coaches. “It’s almost uncool to be uncoachable,”...