Viewpoint – Cultural mapping

Professor Peter Hawkins In tough times, coaching buyers expect fast results. But how can we get them to appreciate the long-term benefits? Coaching has established itself as a growing industry worldwide. The 2007 International Coach Federation coaching survey estimated that the industry generated US$1.5bn in revenue and Carr (2005) estimated the number of coaches to be approaching 30,000. Coaching has become a significant part of leadership development activities (Corporate Leadership Council, 2003). Zenger and Stinnett (2006) estimated that 70 per cent of...

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