How to… Coach creative people

By JANET EVANS Creativity is a fragile talent, and one that requires careful nurturing. Yet the TV and film industries in which it is needed are inhospitable settings. Fast-paced and highly commercial, they are more likely to produce burnout than bright ideas. How can coaching help the creative personality make the most of their skills? OVER THE PAST FEW years I have coached a number of clients working in film and television, ranging from ‘pure’ creatives (writers, directors), and ‘creative’ executives (producers, commissioning editors), to ‘straight’...

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