The jewel in the crown- in-store coaching delivers ROI

Liz Hall H Samuel´s in-store coaching programme has delivered a £732,891 return on an investment of £71,814. The jewellery retailer introduced its shop floor coaching programme to help it boost sales by 1%. The Coach Approach programme was first piloted in 32 stores which were compared with a control group before being extended to the retailer´s 400 stores. Tracking of the 32 stores over a 12 month period showed they outperformed the rest of the stores by 2.2%. Area managers are put through an ongoing facilitator development programme enabling them to coach...

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