Soft sell

Neal Young In these hard, recession-hit times, we must maintain a soft approach to our coaching A recession represents perhaps the most stringent of acid tests for any company, challenging not only its durability, but the values, ethics and training housed within it. During a financial crisis, there is often a need to consolidate, retrench and cut resources, including employees. This leads to a dichotomous situation between the management wielding the knife and the workforce suffering the cuts. Such clinical evaluations of the worth of each individual, product and service focus our attention on the hard, objective skills of leadership. […]

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