Scale model

Notes the growing field of health coaching, where coaching practitioners are being used to help motivate patients to improve their health Stephen Palmer Health coaching is a developing field of practice. It is recognised by professional bodies such as the Association for Coaching, which places it under its “speciality” or “niche” coaching section, along with stress management coaching. It differs from the traditional medical model by integrating health education within a coaching framework. Why is it becoming so popular? The World Health Organisation notes: “Giving information to patients is unlikely to change behaviour; healthcare providers must understand the psychological principles […]

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