How to…manage reputation through coaching

Reputation drag is the inability of senior management to recognise positive changes in their staff and it undervalues any coaching intervention. What lies behind this failure and how can it be corrected? By David Clutterbuck and Carol Whitaker IN A RECENT EXPERIMENT, members of DHL’s talent pool were given coaching for a year. At the start of the intervention, 360-degree feedback established a baseline of how others saw them on a number of selected competencies. At the end of the programme, the measures were repeated. Direct reports said they had noticed major improvements in most cases; peers noticed some improvement; […]

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