Hard sell

Two experts give answers to a hypothetical question on how to embed a training programme to achieve a return on investment TroubleShooter – Hard Sell THE PROBLEM A global firm has invested heavily in training for its salespeople but never sees results. The training is thought to be good but needs to be embedded. What is missing from the process? A giant global corporation has spent millions of pounds on training programmes over the past few years for its sales teams all over the world. There has been no visible return on this investment and, although it is judged that […]

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