Finding an audience

Discusses the rising interest in coaching in Israel and explains the coaching model used in that country Michael L Kreindler & Gilli Beskin The arrival of two professional bodies, and a prime-time TV show, prove there is a strong national interest in coaching Israel is a land of paradoxes. It has experienced prolonged conflict and peace. A self-sufficient food producer, the “Land of Milk and Honey” is also a hotbed of industry and recently registered unparalleled growth in its industrial output (37 per cent according to the Economist) with high-tech industries strongly in the lead. Israel’s economy is a global one. […]

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