Perfect Pitch

The benefits of coaching in improving performance are being applied to the sales environment Colin Cottell If coaching helps improve how people work, then using it to get more out of sales staff – and increasing company performance – is the obvious next step. One of the main reasons for coaching’s advance is undoubtedly its focus on performance. So it comes as no surprise to learn that many organisations are turning to coaching to help them get more out of their sales staff. And with sales encompassing everything from retail and financial services to recruitment and B2B, it’s a huge […]

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