A Yen for Coaching

Explains the increased interest in coaching in Japan Satoko Shibutani The concept of coaching has begun to take hold in Japan. But can it flourish in a market where business services have such a short lifecycle? Japan has a reputation within the international business community of being an unpredictable market. Many new products that were initially hugely popular, such as electronic gadgets, have been forgotten very quickly. The lifecycle of business services can also be short. Coaching has attracted a lot of attention in Japan over the past two to three years. It has been introduced in books and magazines, […]

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