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Describes how an advertising agency used a coaching programme as a way of empowering its leaders to move away from being problem solvers to enable others to find their own solutions Kate Hilpern Coaching and advertising would appear to have little in common. Carole Gaskell, founder of coaching provider Full Potential Group (FPG), begs to differ. “Coaching is essentially about bringing out the best in each and every person. Advertising is about bringing out the very best in a brand. The two disciplines are very closely aligned,” she explains. It was this insight that helped persuade advertising agency Bartle, Bogle […]

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