Some 58% workers wouldn’t work for a company with different values to theirs – and for 53%, not even a pay rise would change their minds, finds research by professional services network, LinkedIn.

Two-thirds of people in the UK consider it important to work for a company with values that align with theirs, with work-life balance (62%), career growth and learning (43%), and equality, diversity and inclusion (37%) among the top priorities for job-seekers.

Among Gen Zs and Millennials, 90% say they’d leave a job to work somewhere more compatible with their values, with 57% seeing a mismatch in values as a dealbreaker.

Job adverts mentioning values like workplace culture, flexibility and wellbeing receive almost double the number of applications today compared to two years ago, according to global LinkedIn data.

LinkedIn has introduced a job search filter to make it easier for people looking for a job to find roles based on values, including work-life balance, diversity and inclusion, and social impact and environmental sustainability.

Ngaire Moyes, UK country manager at LinkedIn, said: “The pandemic prompted a real shift in what people want from their career, and while salary is still the biggest factor, our research and data show that values can increasingly be as much of a dealbreaker.”

LinkedIn commissioned surveys of several groups of workers: 2,066 in March 2023; 2,038 in December 2022 and a further 2,032 in December 2022.

Another study, by software firm Benevity, found 64% of Millennials will turn down a job at a firm without a strong corporate social responsibility policy. Some 83% would be more loyal to a firm that helps them contribute to social issues.