Questioning a client’s closely held, yet damaging beliefs, involves risk-taking on both sides. But, liberation awaits

In September 2014, the Open University published a Green Paper1 on understanding risk, aimed at creating fresh thinking about how to encourage the average person to consider the financial risks they face. It provided a reminder that while consumers are generally financially risk-averse, they tend to have a poor understanding of the nature of financial risks. This prompted me to think about the risks that I take (and don’t take)...

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