Hawkins: don’t ignore the future – it may bite you The thirteenth fairy only becomes the wicked fairy because of not being invited to the party, and so it is with organisations that ignore stakeholders, such as the future, at their peril,” said Peter Hawkins, referring to the wicked fairy in the Grimms’ Fairy Tale, Sleeping Beauty. Speaking at the Association for Coaching’s annual conference on creating a coaching culture, Bath Consultancy Group founder, Hawkins, said every organisation has a thirteenth fairy “who will prick them in the thumb or bite them in the bum” if they...