CONFERENCE ROUNDUP: INTERNATIONAL COACH FEDERATION UK NEUROSCIENCE CONFERENCE, LONDON, 16 NOVEMBER 2011 By Varya Shaw Essential coaching tasks include activating the prefrontal cortex (PFC), recognising that learning is hard at first, and developing a relaxed state in clients, according to Christopher Samsa, a director at Results Coaching Systems. True learning requires the engagement of the PFC, which we use to work out complex sums and read facial expressions, said Samsa. “What we should be doing as coaches is asking questions of clients that activate...