Calls for professional bodies to collaborate to enhance best practice have been heeded – Europe’s two largest coaching bodies have filed a common Code of Conduct for practitioners with the European Union (EU), and are urging other bodies to sign up, too. Coaching buyers have welcomed the landmark step by the European Mentoring and Coaching Council (EMCC) and the International Coach Federation (ICF), which seeks to “lay ground rules, establish markers of good practice and move towards self-regulation”. Sue Mortlock, head of board development at the NHS Institute for Innovation and...