Coaches must equip clients for the Big Society

Most people don't play to their strengths at work because they don't know what they are or because of their work culture. Instead, people tend to become proficient at what they are rewarded for, said Professor Alex Linley. "The single biggest reason why people don't do what they like is work culture and what we get rewarded for doing. The second reason is that people don't know." Linley identified three pillars of responsibility for people: personal responsibility - realising our own strengths; collective responsibility - creating the conditions to realise strengths in others; and social...

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