Is free Web technology the ‘Holy Grail’ of evaluation?

Academy of Executive Coaching annual conference, 24 September, London A coach and a coaching software expert rocked the Academy of Executive Coaching (AoEC) annual conference with their proposal that Facebook could be a fun, cheap and effective way of gathering and measuring coaching data. A lively discussion followed Executive 21 founder Ted Campbell and Coachmatch operations director Ben Thomas’ suggestion that free Web 2.0 technology, which supports social networking sites, including Facebook with more than 300 million users, could be the Holy Grail in coaching evaluation....

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