Would you come out in a cold sweat if your finance director (FD) asked you about the ROI of coaching? Lots of coaches would but they should take more responsibility for evaluation, argued John McGurk, Chartered Institute of Personnel and Development’s (CIPD) adviser on learning and talent development. Launching the guide, Real-world Coaching Evaluation: a Guide for Practitioners at the CIPD Coaching conference on 28 September in London, McGurk said: “There’s no sensitivity in our data collection and it makes coaching look flaky. People often think they have to prove something to the FD...