UK businesses are not cutting their coaching spend but they do want bigger impact, warned Peter Hawkins, honorary president of APECS. “There is a great expansion of interest among senior director clients about how an organisation can learn from the hundreds of conversations within it. Insight and awareness alone are not enough to drive change, so what are coaches doing to take the shift inside the room outside into the business?” he challenged. APECS’ fourth annual conference at Henley Business School saw more than 60 delegates gather to explore:“Focus, focus, focus: market driven...