Nike powered by peer coaching

The ‘power of the peer’, senior level buy-in and a self-managed approach helped make Nike’s new management development programme a runaway success. Vikki Matthews, Nike’s European talent planning director, said: “Unless you tap into the power of the peer, you’re sunk. You can hide from … people who work for you but you can seldom hide from those who work with you. “Learning is intensely personal so anything like coaching will be so much more powerful than shoving someone in a classroom and throwing information at them.” The programme was positioned as a premium product...

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