Don’t be lazy: evaluate ROI
By Liz Hall
Many organisations are failing to evaluate coaching properly.
A fifth of organisations take a “lazy” route, relying on “stories and testimonies to prove value”, said John McGurk, CIPD learning and talent development adviser.
“It’s lazy. I think coaching is an enormously productive and powerful intervention but if you can’t defend it, that’s a real concern,” said McGurk, presenting the findings of the CIPD’s Taking the temperature of coaching survey, carried out among 600 respondents this summer.
Only 3 per cent of the 600 respondents...
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