The value of being Proactive

Describes how one company has introduced a value-based pricing structure for its coaching studies
Proactive Style has launched value-based pricing for its coaching impact and evaluation studies. Director Clive Johnson has adopted an approach common in North America: customers pay a small proportion of the value (usually the savings) they can recognise from an evaluation’s findings, and are guaranteed a payback several times what they pay. Johnson said: “This is a very safe approach...

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