Liz Ford


I am a coach, coach supervisor, action learning set facilitator and trainer with a passion for personal development. I am an AC accredited coach with a postgraduate certificate in Business and Executive Coaching. I have also completed courses in Clean Coaching with Emergent Knowledge, Clean Language for Coaching and Ontological Coaching and am currently working towards a Certificate in Coaching Supervision. I have experience of working and managing in both the public and private sectors and have a particular interest in working with individuals to develop their leadership potential. In addition to my coaching work I am an Associate Tutor on the MBA course at Bradford University School of Management. I am the founder and chair of the West Yorkshire Co-coaching forum and a Regional Co-coaching Forum Manager for the Association for Coaching.

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Your email :
Your telephone number : 01535 275 451 or 07885 312 895
Country : United Kingdom
Your Region1: Yorkshire
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Membership of professional bodies

  • Association for Coaching
  • Chartered Institute of Personnel and Development

Coaching approach

Results focussed: Assisting coachees to set clear, challenging but achievable goals & monitoring their progress towards these. Non-directive: Believing the coachee is resourceful. Using skilled questioning to enable them to find their inner resources & move forward. Flexible: Using a mix of tools and techniques depending on the coachee’s issues, goals, learning styles & preferences. Practical & Realistic: Helping coachees to prioritise issues. Ensuring we concentrate on the specific things that can make a real difference to them & their performance Collaborative: Working in partnership with coachees & organisational sponsors to agree goals and best fit with other L&D initiatives. Business Focussed: Being aware of organisational systems dynamics & how these effect the coaching process. Ensuring individual & team goals are aligned with organisational ones.