Optimising performance top reason for getting coaching, finds ICF study By Liz Hall Enhancing work performance is the top reason for seeking coaching, according to the 2014 ICF Global Consumer Awareness Study. Following on from previous research by the International Coach Federation (ICF), the latest study provides expanded insights into the minds and motivations of coaching consumers around the globe. The survey was carried out by PricewaterhouseCoopers for the ICF among 18,810 individuals representing 25 countries. Among all respondents who had participated in a coach relationship, the...