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ROI: A WASTE OF OUR TIME?

ROI in executive coaching? For the sake of our profession, let’s stop using it, says Willem Jan Hofmans There is a lack of empirical evidence that coaching delivers the desired results, according to much of the academic literature, prompting me to focus my research for my Doctorate in Business Administration (DBA) on the efficacy of executive/leadership coaching. My conclusions included that ROI evaluations are not only a waste of time, but potentially damaging to the profession, leading me to develop an alternative evaluation framework, which I outline here.   Existing research There are few empirical studies which link leadership coaching […]

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RIDLER REPORT: FINANCIALLY BASED EVALUATION OF COACHING STILL EXCEPTION – NOT RULE

The latest Ridler Report finds most organisations evaluate coaching against individual clients’ objectives. Just a few organisations measure the financial return on their investment in coaching. Clive Mann explores why, in the last in a series of articles featuring themes from the 6th Ridler Report The most commonly used measure to evaluate coaching is “subjective evaluation against individual coaching assignment objectives”, according to the 6th Ridler Report. Some 74 per cent of organisations said they often or always used this measure. This method of evaluation, now known as ‘Return on Expectations’, involves the client setting objectives, in consultation with their […]

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Interventions must increase credibility through evidence-based results

By Ros Soulsby Coaches need to be more systemically minded, more challenging and more evidence-focused. In her opening address at the conference, Caroline Sandler, head of Sandler Consulting Executive Coaching Practice, underlined the importance of accountability – both for the individual being coached and the organisation commissioning coaching. She said that in spite of the economic climate, coaching programmes and practices were very much alive in business. However, clients were becoming more discerning and demanding of intervention results. Sandler found this raised three key points: coaches should be more systemic in their thinking, more challenging with clients and more evidence-focused […]

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