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GSK initiative gives 400% ROI

By Liz Hall GlaxoSmithKline’s (GSK) coaching initiative is delivering a return on investment of around 400 per cent, according to highly conservative estimates. The initiative, spearheaded by vice president coaching, Sally Bonneywell, is delivering many benefits, including helping GSK transform its culture to cope with unprecedented change. Coaching at GSK forms an integral part of […]

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Profile: Sally Bonneywell

Pharmaceutical giant GlaxoSmithKline needed to change radically to keep its position in an increasingly challenging market. Sally Bonneywell created a coaching initiative that did just that – proving its worth with stunning results, reports Liz Hall

“Go for it,” responded global healthcare company GlaxoSmithKline (GSK)’s head of HR when Sally Bonneywell suggested coaching was just what the business needed.
Bonneywell’s infectious enthusiasm and bubbliness no doubt helped her case. But the business case was compelling, too.

When Andrew Witty became CEO in 2007, he was clear that only radical transformation could help GSK meet the challenges it faced with the rest of the pharmaceutical industry. Coaching was the ideal way to support the huge internal change he had set in motion, but as an integral part of HR.

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