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HOW TO… set up and develop a successful coaching business

  By Gladeana McMahon and Antoinette Oglethorpe   In this, the last in the series of articles on self-employment, we focus on your website and use of social media. We all know that sales and marketing is a key challenge for coaches setting up on their own. This sixth article in the series looks at how you can promote and market your services online Part six: Online promotion   This article, like our others, shares the online techniques we use to promote our own businesses and the reasons why we use them. Those techniques fall under three headings: website, blogging […]

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HOW TO… promote and market your coaching services

This fourth article in the series considers the in-person marketing approaches you can use to get your coaching business known to potential clients

Part four: Getting your name known
Unless you are starting your coaching business with a ready-made list of contacts, you will need to make yourself and your services known to potential clients and referral sources. There are myriad ways to do it. In this article, we’ll look at some of the main ones and which approaches work best for coaches setting up on their own (McMahon, Palmer & Wilding 2006).
Clients will hire you as their coach if they believe you have the skills and capabilities to help them solve their problem and they trust they can work with you to achieve it. Consequently, clients who are going to hire a coach are likely to prefer ‘in-person’ marketing approaches that give you the opportunity to demonstrate your understanding of the client’s challenges and your capabilities. This also allows you to show your personality and develop a relationship.

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HOW TO… SET UP AND DEVELOP A SUCCESSFUL COACHING PRACTICE

HOW TO… SET UP AND DEVELOP A SUCCESSFUL COACHING PRACTICE
By Gladeana Mcmahon and Antoinette Oglethorpe

This third article in our series on developing a successful coaching practice, considers how to sell and market your business in order to win new clients

Part three: Defining a business proposition

Defining your target client and being clear on the value they get from working with you is the first important step in selling and marketing your coaching services to win clients.

Why coaches must market services
Marketing works on the premise that if you don’t attract clients, you don’t have a business. It’s a simple, yet fundamental, idea. Some coaches think that marketing is somehow degrading or unprofessional. That’s true if you make false claims or misrepresent what you offer. However, sharing genuine information about yourself and your services can only be helpful to those who would benefit from them (McMahon, Palmer & Wilding, 2005).
People who have experienced coaching know it can have a positive and profound impact on their life and work. But then, they already have a coach. Your future clients are more likely to need to understand how coaching can help them.

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HOW TO… SET UP AND DEVELOP A SUCCESSFUL COACHING PRACTICE

By Gladeana Mcmahon and Antoinette Oglethorpe This is the first in a series of articles aimed at helping coaches deal with the variety of factors associated with setting up a successful coaching practice Part one: Guidelines for coaches starting out in business Many qualified coaches love coaching so much they want to make it their full-time profession. However, being a competent, or even an excellent, coach is not an automatic guarantee of financial success (McMahon, Palmer and Wilding, 2005). Before you set up in business you need to consider three core factors: business acumen, professional expectations and personal need/resilience. Each […]

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